EURO 2024 Controversial WHOOP wristband worn by Cristiano Ronaldo being used by Premier League: Cristiano Ronaldo and Virgil van Dijk embroiled in controversy after using the WHOOP wristband in EURO 2024.
Both players was used the waistband to get comprehensive data about various bodily functions like heart rate, blood oxygen levels, quality of sleep after matches, and many other data.
In 2022, Van Dijk collaborate with company as a global ambassador alongside other sporting stars like Michael Phelps, Rory Mcllroy, Beth Mead, Anothony Waston, and Cristiano Ronaldo.
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“As a longtime Whoop member, this partnership makes perfect sense for me. Every percentage of improvement that you can make ultimately benefits you. And Whoop is a tool that helps me take control of my health and be successful,” said the Netherlands skipper at that time (via Sports Pro Media).
(Van Dijk has) been a longtime Whoop member, and we’re thrilled to work with him more directly as he joins our company as an investor. We’re looking forward to Virgil supporting the future direction of our product especially as we grow internationally,” said the CEO.
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“Cristiano and WHOOP is ambush marketing to Euro 2024. It is illegal and both the player and the company should be fined. The post is about a UEFA matches, uses the names of the two national teams playing, score, and a player on the field,” he said (via SportBible).
“They are implying an association with the event and that is illegal. Not having ‘a competitor as a sponsor’ isn’t a reason to tolerate infringements,” Fort added.
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Cristiano Ronaldo’s Portugal were knocked out of Euro 2024 after losing to France in the quartoer finals in Volksparkstadion on July 5.
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